Selontra® Rodent Bait

Good for business. Bad for rats and mice.

With its impressive labor savings and fast colony kill, Selontra® rodent bait delivers real efficiency for your business. It controls entire infestations in just seven days, which lowers both your labor and material costs. Its shortened baiting program requires less bait, and the stop-feed action of the active ingredient, cholecalciferol, makes a little go a long way: rodents eat only enough for a lethal dose, leaving more for the rest of the colony.

rodent bait is effective against anticoagulant-resistant rodents, and it demonstrates proven palatability even when desirable food sources are available. And with a durability that holds up in tough conditions, Selontra rodent bait creates less waste, so it takes care of business while making yours more efficient.

Benefits of Selontra® Rodent Bait

  • Fast colony kill: Controls infestations in seven days in U.S. field trials
  • Efficient use of bait: Allows for shorter baiting programs, less bait to kill populations, and reduced waste
  • Effective resistance management: Kills anticoagulant-resistant rodents

Fast colony kill and proven palatability

Mice Consumption: Pre-Baiting, Baiting with Selontra Rodent Bait, and Post-Baiting

BASF U.S. Field Trial – NC Pig Farm (2016).

100% colony control achieved. In spite of attractive food sources (e.g. pig feed), mice readily fed on Selontra rodent bait early in the baiting period.

Roof Rats Consumption: Pre-Baiting, Baiting with Selontra Rodent Bait, and Post-Baiting

BASF U.S. Field Trial – New Orleans, LA (2016).

100% colony control achieved
In spite of attractive food sources (e.g. human food waste, litter, restaurant waste, pet food, etc.), rats readily fed on Selontra rodent bait early in the baiting period


Efficient use of bait

Mice Consumption: Pre-Baiting, Baiting with Selontra Rodent Bait, and Post-Baiting

BASF U.S. Field Trial – Indiana Grain Farm, Site 1 (2017).

100% colony control achieved
No feeding on Selontra rodent bait after day 3 indicates mice stopped feeding
Significant feeding on Selontra rodent bait in spite of attractive competing food sources (e.g. grain)

Effective at killing anticoagulant resistant rodents

Holds up in tough environments

  • Does not melt in hot, humid temperatures as high as 177˚ F
  • Durable in temperatures as low as 0˚ F
  • Demonstrates minimal water uptake in submersion testing

Controls infestations in 7 days in US Field Trials — Indiana Grain Farm (2017); NC Pig Farm (2016)

2 Prescott, C.V., El-Amin, Vusa, and Smith, R.H. “Calciferols and Bait Shyness in the Laboratory Rat”. Proceedings of the Fifteenth Vertebrate Pest Conference 1992. Paper 64. Whisson, Desley, “Rodenticides for Control of Norway Rats, Roof Rats, and House Mice”. University of California Cooperative Extension, Poultry Fact Sheet No. 23, 1996

3 E.F. Marshall. Cholecalciferol: A Unique Toxicant for Rodent Control. Proceedings of the Eleventh Vertebrate Pest Conference 1984. p. 95-98.

Always read and follow label instructions.


They think they'll get away with it

Stop the gang from carrying out their next heist. Outsmart rodents with Selontra® rodent bait.

Target the whole gang!

The crew is in their hideout, planning their next tasty heist. Outsmart rodents with Selontra® rodent bait.

PCT Business Booster webinar: Benefits of Selontra Rodent Bait for Your Business (November 2020)

This webinar provides an an overview of the U.S. rodenticide market and leads a discussion about Selontra rodent bait. BASF's Jeremy Davis leads the discussion and he is joined by Joshua Foster of Zap Termite and Pest Control, Sacramento, Calif.

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