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BASF launches Selontra® rodent bait that provides fast colony kill in as few as seven days

April 05, 2018

RESEARCH TRIANGLE PARK, NC, April 4, 2018 - BASF, the world's leading manufacturer of Pest Management Solutions, has introduced Selontra® rodent bait, an innovative soft bait formulation that offers pest management professionals and poultry and livestock growers fast, efficient and effective rodent control. 

"BASF has spent the last five years researching, developing, and field testing this product," says Jason Meyers, Technical Service Representative in Professional and Specialty Solutions for BASF. "We collaborated with customers to give them the solution they seek." 

Selontra rodent bait's patented formulation uses the active ingredient cholecalciferol. The rodent bait demonstrates proven palatability and is readily consumed by rats and mice in U.S. field trials, even when other food sources are available. No resistance to cholecalciferol has been found in rats or mice, and the development of resistance is considered highly unlikely because of its mode of action. 

In addition, field studies have shown that this new formulation delivers fast colony kill, using less bait than traditional rodenticides, and is also effective at killing anticoagulant-resistant rodents. Selontra rodent bait achieved complete control of infestations in as few as seven days. It also provides a shorter baiting program that requires less labor and materials to kill rodent populations. Further, Selontra rodent bait is especially durable in the environment, remaining stable and intact in extreme temperatures ranging from 0 to 177 degrees. 

"Selontra rodent bait gives pest control and farm operators a fast, efficient and effective baiting system that helps them to take on the toughest infestations," Meyers said. 

For more information about Selontra rodent bait, visit
Read more about the Selontra rodent bait field studies

Always read and follow label directions. 

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America and had sales of $17.9 billion in 2017. For more information about BASF's North American operations, visit

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions, and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at

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