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Institute™ Web site offers homeowners advanced information on America’s no. 1 pest

April 19, 2010

ST. LOUIS, MO, January 27, 2010 – Homeowners can find everything they need to know about ants – including prevention tips and how to get professional help eliminating ants – at the Ant Institute™ (www.antinstitute.com), BASF’s new and improved Web site resource.

Building on the popularity of the Termite Institute™, the Ant Institute  gives homeowners the most advanced information about America’s No.1 pest.

“Ants are a common problem in every region of the country,” said Jason Meyers, Technical Specialist with BASF. “This Web site provides visitors with a complete portfolio of ant-related information in one central location.”

The Ant Institute site includes an “Expert” section with articles written by BASF ant specialists and includes the “Ask an Expert” section where homeowners can enter in a question and one of our specialists will respond. The site also hosts a “Find a Professional” section where homeowners can enter their zip code and get a list of Pest Management Professionals in their area. The site is regularly updated with the latest information on ants and control methods, expert articles and more.

About the Crop Protection Division

With sales of € 3.4 billion in 2008, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at http://agproducts.basf.us.   

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than €62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

Users must always read and follow label directions.

Ant Institute and Termite Institute are trademarks of BASF.

© 2010 BASF Corporation. All rights reserved.

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