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Selontra® Rodent Bait

With its fast colony kill1 and impressive labor savings, Selontra rodent bait gives poultry producers the power to take on even the worst rat and mice infestations while saving valuable time and money. It incorporates a shortened baiting program that requires less labor and less bait, and it is proven effective at killing anticoagulant-resistant rodents2. It also demonstrates proven palatability3 even when desirable food sources are available, including an all-beef hamburger. With a durability that holds up in extreme hot and cold environments, Selontra rodent bait creates less waste.

Selontra rodent bait offers three major advantages to your PMPs’ business:

  • Fast colony kill: In U.S. field trials, Selontra rodent bait has proven to control rat and mouse infestations in as few as seven days.
  • Efficient use of bait: The active ingredient, cholecalciferol, has demonstrated stop feed action after ingesting a lethal dose4. In U.S Field Trials1, rodents consuming a lethal dose demonstrated a stop feed action, leaving more bait for the rest of the colony.
  • Effective resistance management: Kills anticoagulant-resistant rodents

Use the materials and selling tools on this page to ensure your PMPs and their customers understand the benefits of new Selontra rodent bait for fast, efficient, effective rodent control.

Resources and Downloads

Sell Sheets
Selontra Rodent Bait for Urban Environments
Selontra Rodent Bait for Swine Producers
Selontra Rodent Bait for Poultry Producers
Selontra Rodent Bait for Dairy Producers
Product Page
Selontra Rodent Bait (Urban)
Selontra Rodent Bait (Poultry and Livestock)
Specimen Sheet
Selontra Rodent Bait FAQs
Logo Library

1 U.S. Field Trials (Indiana Grain Farm, 2017; NC Pig Farm, 2016) demonstrated control of rats and mice infestations in as few as seven days, in the presence of abundant, competing food sources.

2 E.F. Marshall. Cholecalciferol: A Unique Toxicant for Rodent Control. Proceedings of the Eleventh Vertebrate Pest Conference 1984. p. 95-98.

3 Internal BASF Study on Norway Rats (2017).

4 Prescott, C.V., El-Amin, Vusa, and Smith, R.H. Calciferols and Bait Shyness in the Laboratory Rat. Proceedings of the Fifteenth Vertebrate Pest Conference 1992. Paper 64.

Always read and follow label instructions.

Selontra is a registered trademarks of BASF.